Vedenje slovenskih porabnikov pri nakupu luksuznih avtomobilov v času recesije : magistrsko delo

Pelhan, Barbara (author), Vahčič, Aleš (mentor)

• Language: Slovenian
• Keywords: trženje, vedenje potrošnikov, ekonomija blaginje, bogastvo, avtomobili, nakup, odločanje, zadovoljstvo, primeri, recesije, Slovenija
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [B. Pelhan]
• Year: 2016
• Number of pages: III, 73, 21 str.
• PID: 20.500.12556/RUL-100037
• UDC: 366
• COBISS.SI-ID: 23978470
• Publication date in RUL: 27.03.2018

Secondary language

• Language: English
• Title: The purchasing behavior of Slovenian consumers of luxury cars in the recession
• Keywords: marketing, consumer behaviour, welfare economics, wealth, cars, purchasing, decision making, satisfaction, cases, recessions, Slovenia