Vpliv dejavnikov trženjskega spleta na odločitve zdravnikov pri predpisovanju bioloških zdravil : magistrsko delo

Glušič, Samo (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: medorganizacijski sistemi, medorganizacijsko trženje, strategija trženje, proizvodi, življenjski ciklus, case study, farmacevtska industrija, zdravila, odločanje
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [S. Glušič]
• Year: 2016
• Number of pages: IV, 82; 7 str.
• PID: 20.500.12556/RUL-100027
• UDC: 339.138
• COBISS.SI-ID: 23989478
• Publication date in RUL: 27.03.2018

Secondary language

• Language: English
• Title: The impact of marketing mix factors on physicians' decisions about prescribing biologic drugs
• Keywords: interorganizational systems, intercompany marketing, marketing strategy, products, life cycle, case study, pharmaceutical industry, medications, decision making