1. The implementation of environmental sustainability strategies in the pharmaceutical industryYuliia Kononenko, 2021, master's thesis Keywords: pharmaceutical industry, industrial enterprises, Krka, environment, sustainable development, strategy, cases, international comparisons, Chiesi, Novo Nordisk Full text (outside link) |
2. Co-creating a smart tourism local service system in rural areasEnrico Maria Di Flora, 2021, master's thesis Keywords: Italy, tourism, tourist geography, country side, urbanization, information technology, application, improvements, cases Full text (outside link) |
3. Vloga in pomen komuniciranja v času združitev in prevzemovAna Marija Bajec, 2013, master's thesis Keywords: enterprises, company takeovers, mergers, communications, business communication, public relations, personnel, cases, Droga Kolinska, Pivovarna Laško Full text (outside link) |
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6. Using ZMET method for deciphering the meaning of cooking for consumersAndrej Siljanoski, 2016, master's thesis Keywords: marketing, consumer behaviour, purchasing, decision making, research, methods, qualitative analysis, cases, catering Full text (outside link) |
7. The negative aspects of flowDarija Aleksić, 2016, doctoral dissertation Keywords: human resource management, personnel, job, ethics, criteria, labour efficiency, satisfaction, theory, cases, analysis Full text (outside link) |
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9. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, higher education textbook Keywords: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Full text (outside link) |
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