41. The influence of social network content on the purchase decisions of social media users
Mihaela Gjorcheva, 2023, master's thesis

Keywords: social networks, consumer behaviour, decision making, purchase, research, analysis
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43. An analysis and implementation of content marketing strategy : the case of "Sport Garage"
Ana Pavlova, 2023, master's thesis

Keywords: marketing, marketing strategy, electronic marketing, social networks, online shopping, cases, analysis
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45. Value creation in fashion industry through influencer marketing
Sašo Pejić, 2023, master's thesis

Keywords: marketing, textile industry, brands, value, electronic marketing, social networks, influencers
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47. The multiple logics of market-based governance
Domen Bajde, Maja Golf-Papež, Tomaž Kolar, Barbara Culiberg, 2023, original scientific article

Keywords: marketing, social networks, sharing economy
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49. The development of 360-degree digital marketing strategy and its key touchpoints
Tjaša Zver Siječić, 2023, master's thesis

Keywords: marketing, marketing strategy, electronic marketing, advertising, consumer behaviour, brands, social networks, case study
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