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23. A comparison of marketing practices in social media of Slovenian and Japanese companiesNobuhiko Haraguchi, Uroš Skulj, 2020, magistrsko delo Ključne besede: Slovenia, Japan, marketing, social networks, media, enterprises, cases, international comparisons Celotno besedilo (povezava drugam) |
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28. "We go together"Maja Arslanagić-Kalajdžić, Selma Kadić-Maglajlić, Jasmina Dlačić, Vesna Žabkar, 2022, izvirni znanstveni članek Ključne besede: marketing, trends, social connection, emotion regulation, social cause-related purchase intentions, young adults, cause-related marketing (CrM), social identity theory Celotno besedilo (datoteka, 3,79 MB) Gradivo ima več datotek! Več... |
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30. Value of corporate social responsibility for multiple stakeholders and social impact - relationship marketing perspectiveGregor Pfajfar, Aviv Shoham, Agnieszka Małecka, Maja Zalaznik, 2022, izvirni znanstveni članek Ključne besede: enterprises, marketing, stakeholders, CSR, relationship marketing, relationship quality, commitment, social impact, stakeholder theory Celotno besedilo (datoteka, 925,74 KB) Gradivo ima več datotek! Več... |