11. Adjusting hotel marketing communication to millennialsNina Leščanec, 2019, master's thesis Keywords: tourism, youth, holidays, hotel industry, marketing, business communication, social networks, research, analysis Full text (outside link) |
12. The effect of eco packaging on consumer buying behaviourSimona Stojanova, 2019, master's thesis Keywords: Slovenia, consumerism, marketing, environmental protection, packaging, recycling, social responsibility, consumer behaviour, research, analysis Full text (outside link) |
13. Social media as a tool for public institutions' marketing enhancementNadija Hadžijamaković, 2019, master's thesis Keywords: public enterprise, marketing, electronic marketing, media, social networks, case study, communities, Sarajevo, Bosnia and Herzegovina Full text (outside link) |
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15. A comparison of marketing practices in social media of Slovenian and Japanese companiesNobuhiko Haraguchi, Uroš Skulj, 2020, master's thesis Keywords: Slovenia, Japan, marketing, electronic marketing, business communication, social networks, industries, cases, case study, international comparisons Full text (outside link) |
16. Millennials' attitudes towards Instagram advertisementsBarbara Pikl, 2020, master's thesis Keywords: marketing, advertising, advertisement, media, social networks, Instagram, youth, research, analysis Full text (outside link) |
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20. Making brands matter to generation ZVladimira Ajduković, 2020, master's thesis Keywords: marketing, marketing strategy, marketing mix, brands, age, generation gap, social networks, research, analysis Full text (outside link) |