1. Analysis of the perceived barriers to intra-EU sales for small Belgian brewersSylvain De Bueger, 2020, master's thesis Keywords: EU, Belgium, brewery, small enterprises, sales, foreign trade, international business, research, analysis Full text (outside link) |
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3. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, higher education textbook Keywords: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Full text (outside link) |
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6. The use of webinars as a part of an effective sales funnelMarina Kholina, 2023, master's thesis Keywords: marketing, marketing strategy, sales promotion, business communication, research, interviews, analysis Full text (file, 8,24 MB) |