1. Using ZMET method for deciphering the meaning of cooking for consumersAndrej Siljanoski, 2016, magistrsko delo Ključne besede: marketing, consumer behaviour, purchasing, decision making, research, methods, qualitative analysis, cases, catering Celotno besedilo (povezava drugam) |
2. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole Ključne besede: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Celotno besedilo (povezava drugam) |
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4. Impact of social travel networks on travel planningSyed Mohiudden Bashar, 2014, magistrsko delo Ključne besede: turizem, potovanja, planiranje, socialne mreže, Internet, raziskave, preizkušanje domnev, modeli, primeri, analiza, tourism, travel, planning, social network, Internet, research, hypotheses testing, models, cases, analysis Celotno besedilo (povezava drugam) |
5. Entrepreneurship in higher education in the fields of non-business programmesDamjana Pangerčič, 2015, magistrsko delo Ključne besede: Evropa, EU, šolstvo, podjetništvo, učni programi, učne metode, raziskave, analiza, primeri, Graz University of Technology, Europe, EU, educational system, entrepreneurship, teaching programmes, teaching methods, research, analysis, cases, Graz University of Technology Celotno besedilo (povezava drugam) |
6. An analysis of the changes in the systematic risk of European acquirers following the takeover announcementsUršula Jenko, 2017, magistrsko delo Ključne besede: Europe, enterprises, company takeovers, risk, risk management, data, cases, research, analysis Celotno besedilo (povezava drugam) |
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8. Analyzing impacts of circumvention tourismValeska Ruiken, 2017, magistrsko delo Ključne besede: tourism, tourist geography, interests, criminal, prostitution, abortion, drugs, cases, research, analysis Celotno besedilo (povezava drugam) |
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10. Business models and frameworks for the management of dynamic supply chain networksMarko Budler, 2018, doktorska disertacija Ključne besede: management, supply chain, logistics, inventories, business model, game theory, research, analysis, cases, doctoral theses Celotno besedilo (povezava drugam) |