Keywords: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerismFull text (file, 781,22 KB) This document has more files! More...
Keywords: marketing, trends, social connection, emotion regulation, social cause-related purchase intentions, young adults, cause-related marketing (CrM), social identity theoryFull text (file, 3,79 MB) This document has more files! More...
Keywords: marketing, consumer behaviour, sustainable development, ethically minded consumer behavior, purchase of ethical clothes, reasons for/against buying, subjective knowledgeFull text (file, 204,90 KB) This document has more files! More...
Keywords: marketing, consumer behaviour, generation gap, purchase, decision making, trends research, analysisFull text (outside link)
Keywords: greenwashing perception, green word of mouth, greeen marketing, purchase intentionFull text (file, 1,33 MB)