331. Confronting economic and non-economic arguments for and against the reform of the European competition policyTanja Lukan, 2021, magistrsko delo Ključne besede: EU, market, marketing, competition, politics, history, monopolies, efficiency, economic aspect, analysis Celotno besedilo (povezava drugam) |
332. The bond between country and brand stereotypesAdamantios Diamantopoulos, Ilona Szőcs, Arnd Florack, Živa Kolbl, Martin Egger, 2021, izvirni znanstveni članek Ključne besede: marketing, brands, consumer behaviour, research, country stereotypes, brand stereotypes, stereotype content transfer Celotno besedilo (datoteka, 771,89 KB) Gradivo ima več datotek! Več... |
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334. When do non-food brands matter to children?Iva Starc, Barbara Čater, 2020, izvirni znanstveni članek Ključne besede: marketing, tourism, consumer, children, brands, non-food products, brand perception, brand attitudes Celotno besedilo (datoteka, 856,43 KB) Gradivo ima več datotek! Več... |
335. Residents' attitudes towards overtourism from the perspective of tourism impacts and cooperation—the case of LjubljanaKir Kuščer, Tanja Mihalič, 2019, izvirni znanstveni članek Ključne besede: tourism, marketing, strategy, sustainable tourism, responsible tourism, overtourism, antitourism, tourism impacts, overcrowding, cooperation Celotno besedilo (datoteka, 1,31 MB) Gradivo ima več datotek! Več... |
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337. Supply chain risk of obsolescence at simultaneous robust perturbationsFrancisco Campuzano Bolarín, Fulgencio Marín-García, José Andrés Moreno-Nicolás, Marija Bogataj, David Bogataj, 2019, izvirni znanstveni članek Ključne besede: ecology, marketing, consumer behaviour, risk management, obsolescence, supply chain financing (SCF), perturbed delays, network simulation model, net present value, sustainable supply chain Celotno besedilo (datoteka, 2,30 MB) Gradivo ima več datotek! Več... |
338. Transition towards sustainabilityJana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier, 2019, izvirni znanstveni članek Ključne besede: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerism Celotno besedilo (datoteka, 781,22 KB) Gradivo ima več datotek! Več... |
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