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11. Consumer-based brand equity Maja Konečnik Ruzzier, Nuša Petek, Mojca Bavdaž, 2022, original scientific article Keywords: marketing, brands, consumer behaviour, consumer-based brand equity, brand management, brand relationship, brand
loyalty, brand awareness, brand image, perceived quality |
12. Improving sales process by using Salesforce tool at Yaskawa Slovenija Saša Miholič, 2022, master's thesis Keywords: marketing, sales, customer relationship, information technology, cloud computing, programmes, Salesforce, improvements, case study |
13. Impact of social media engagement and email communication exposure on the online subscription services customer Matej Kovač, 2022, doctoral dissertation Keywords: marketing, social networks, consumer, business communications, brands, relationship marketing, loyalty, models, research, analysis |