421. Consumer attitudes regarding meat consumptionMaruša Gostiša, 2023, master's thesis Keywords: marketing, consumer behaviour, food industry, nutrition, purchasing, decision making, research, analysis Full text (file, 2,59 MB) |
422. Consumer-brand relationship in direct-to-consumer business modelPetja Oplotnik, 2023, master's thesis Keywords: marketing, direct marketing, brands, consumer, business model, business communication, research, analysis Full text (file, 1,52 MB) |
423. The development of the Madiero brandIvana Pahor, 2023, master's thesis Keywords: marketing, brands, development, image, property, start-up, models Full text (file, 1,08 MB) |
424. The impact of a brand on impulse buyingKatarina Švigelj, 2024, master's thesis Keywords: marketing, consumer behaviour, purchasing, planning, decision making, brands, research, analysis Full text (file, 886,60 KB) |
425. Differentiation strategy in achieving market competitivenessNina Ajdar, 2024, master's thesis Keywords: car industry, industrial company, Mercedez Benz, marketing, competitive advantage, brands, quality, luxury, satisfaction, loylty Full text (file, 1,58 MB) |
|
|
428. Vulnerability and perceived risks in the peer-to-peer sharing economyBarbara Culiberg, Mateja Kos Koklič, Monika Kukar-Kinney, Irena Vida, 2024, original scientific article Keywords: marketing, consumer, sharing economy, peer-to-peer sharing economy, prosumer vulnerability, prosumers, risk perception Full text (file, 1,76 MB) This document has more files! More... |
429. International dynamic marketing capabilitiesGregor Pfajfar, Maciej Mitręga, Aviv Shoham, 2024, review article Keywords: international trade, marketing, literature review, international dynamic marketing capabilities, international marketing capabilities, dynamic capabilities, agile international marketing capability, international marketing resilience capability, ambidextrous innovation capability, digital international marketing capability Full text (file, 616,35 KB) This document has more files! More... |