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1. Problem plastičnih vrečk in trgovinska podjetja Neja Činkole, 2009, undergraduate thesis Keywords: zeleni marketing, plastične vrečke, greenwashing |
2. The effect of greenwashing perception, green word of mouth, and green marketing on h&m purchase intentions in Jakarta Rasya Natasya, M. M. Ngatno, Bulan Prabawani, 2023, original scientific article Keywords: greenwashing perception, green word of mouth, greeen marketing, purchase intention |
3. From greenwashing to green B2B marketing Anastas Vangeli, Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2023, review article Keywords: enterprises, green marketing, social responsibility, greenwashing, B2B marketing strategies, green B2B marketing, sustainability, corporate social responsibility, systematic literature review |