11. The effects of the general data protection regulation (GDPR) on digital marketing practice in SloveniaDilara Özbay, 2020, master's thesis Keywords: Slovenia, marketing, electronic marketing, human rights, data protection, GDPR, legislation, research, analysis Full text (outside link) |
12. Social media as a tool for public institutions' marketing enhancementNadija Hadžijamaković, 2019, master's thesis Keywords: public enterprise, marketing, electronic marketing, media, social networks, case study, communities, Sarajevo, Bosnia and Herzegovina Full text (outside link) |
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14. A comparison of marketing practices in social media of Slovenian and Japanese companiesNobuhiko Haraguchi, Uroš Skulj, 2020, master's thesis Keywords: Slovenia, Japan, marketing, electronic marketing, business communication, social networks, industries, cases, case study, international comparisons Full text (outside link) |
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16. The phenomenon of programmatic advertising and audience targetingNeli Lenček, 2019, master's thesis Keywords: marketing, electronic marketing, information technology, goal, market, consumer, comparative advantages, research, data, analysis Full text (outside link) |
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