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65. The effect of eco packaging on consumer buying behaviourSimona Stojanova, 2019, magistrsko delo Ključne besede: Slovenia, consumerism, marketing, environmental protection, packaging, recycling, social responsibility, consumer behaviour, research, analysis Celotno besedilo (povezava drugam) |
66. A comparison of the efficiency of modern machine learning methods for predictive modelling of customer lifetime valueDavor Hafnar, 2020, magistrsko delo Ključne besede: informatics, information technology, information systems, customer relationship, consumer, products, measurements, models, satisfaction, economic forecasting Celotno besedilo (povezava drugam) |
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69. Generation Y's engagement in sustainable fashion consumption in SlovenijaKatja Kobilšek, 2020, magistrsko delo Ključne besede: marketing, consumer behaviour, textile industry, sustainable development, brands, purchasing, decision making, generation gap, ethics, research Celotno besedilo (povezava drugam) |
70. Attitudes of Slovenian consumers towards green cosmeticsEma Perhavec, 2020, magistrsko delo Ključne besede: marketing, consumerism, consumer behaviour, purchasing, decision making, cosmetics, ecology, research, analysis Celotno besedilo (povezava drugam) |