81. Understanding how consumers categorise health related claims on foodsCharo E. Hodgkins, Bernadette M. Egan, Matthew Peacock, Naomi Klepacz, Krista Miklavec, Igor Pravst, Jurij Pohar, Azucena Gracia, Andrea Groeppel-Klein, Mike Rayner, Monique Raats, 2019, original scientific article Keywords: nutrition claims, health claims, consumer understanding, multiple sort procedure, health claim typology Full text (file, 4,75 MB) This document has more files! More... |
82. Supply chain risk of obsolescence at simultaneous robust perturbationsFrancisco Campuzano Bolarín, Fulgencio Marín-García, José Andrés Moreno-Nicolás, Marija Bogataj, David Bogataj, 2019, original scientific article Keywords: ecology, marketing, consumer behaviour, risk management, obsolescence, supply chain financing (SCF), perturbed delays, network simulation model, net present value, sustainable supply chain Full text (file, 2,30 MB) This document has more files! More... |
83. How do consumers perceive sensory attributes of apple?Pakeza Drkenda, Asmira Ćulah, Nermina Spaho, Asima Akagić, Metka Hudina, 2021, original scientific article Keywords: consumer assessment, firmness, soluble solids content, titratable acidity, overall impression Full text (file, 911,02 KB) This document has more files! More... |
84. Transition towards sustainabilityJana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier, 2019, original scientific article Keywords: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerism Full text (file, 781,22 KB) This document has more files! More... |
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86. How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brandsPetar Gidaković, Vesna Žabkar, 2021, original scientific article Keywords: marketing, services, brands, trust, consumer behaviour, occupational stereotypes, service industry stereotypes, consumer trust, consumer loyalty, frontline employees, service brands, satisfaction Full text (file, 563,27 KB) This document has more files! More... |
87. The interplay of brand, brand origin and brand user stereotypes in forming value perceptionsPetar Gidaković, Ilona Szőcs, Adamantios Diamantopoulos, Arnd Florack, Martin Egger, Vesna Žabkar, 2021, original scientific article Keywords: marketing, brands, image, consumer behaviour Full text (file, 1,11 MB) This document has more files! More... |
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90. The process of rebranding as a tool for altering consumer’s brand perceptionKatarina Kern Pirnat, 2021, master's thesis Keywords: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis Full text (outside link) |