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1. Giving sense to change leadership Antonio Sadarić, Miha Škerlavaj, 2023, izvirni znanstveni članek Ključne besede: organization, knowledge transfer, communications, business efficiency, change leadership, persuasive communication, narrative-based process model, social cognitive theory |
2. Consumer-brand relationship in direct-to-consumer business model Petja Oplotnik, 2023, magistrsko delo Ključne besede: marketing, direct marketing, brands, consumer, business model, business communication, research, analysis |