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33. The process of rebranding as a tool for altering consumer’s brand perceptionKatarina Kern Pirnat, 2021, master's thesis Keywords: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis Full text (outside link) |
34. Internal brand communication for transforming employees into brand championsMaja Konečnik Ruzzier, Katja Terglav, Robert Kaše, 2021, original scientific article Keywords: enterprise, marketing, personell, brands, internal branding, internal brand communication, employee-brand fit, employee brand knowledge, affective brand commitment Full text (file, 287,26 KB) This document has more files! More... |
35. The formation of consumers' warmth and competence impressions of corporate brandsPetar Gidaković, Vesna Žabkar, 2022, original scientific article Keywords: corporations, brands, consumer behaviour, consumer trust, corporate associations, corporate branding, impression management, warmth and competence Full text (file, 466,11 KB) This document has more files! More... |
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37. Consumer-based brand equityMaja Konečnik Ruzzier, Nuša Petek, Mojca Bavdaž, 2022, original scientific article Keywords: marketing, brands, consumer behaviour, consumer-based brand equity, brand management, brand relationship, brand
loyalty, brand awareness, brand image, perceived quality Full text (file, 473,50 KB) This document has more files! More... |
38. The influence of brand sustainability on purchase intentionsPetar Gidaković, Mateja Kos Koklič, Mila Zečević, Vesna Žabkar, 2022, original scientific article Keywords: marketing, brands, consumer behaviour, brand sustainability, brand impressions, brand morality, brand warmth, brand competence Full text (file, 350,78 KB) This document has more files! More... |
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40. A comparison of perceptions about the global brands on the basis of ethnocentrism in India and SloveniaManodnya Malekar, 2022, master's thesis Keywords: Slovenia, India, marketing, brands, McDonalds, L'Oreal, ethnocentrism, research, analysis Full text (outside link) |