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13. Gender dimension of brand personalityMarijana Livk, 2018, master's thesis Keywords: marketing, brands, consumer, personality, sex, satisfaction, loyalty, research, analysis Full text (outside link) |
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19. Generation Y's engagement in sustainable fashion consumption in SlovenijaKatja Kobilšek, 2020, master's thesis Keywords: marketing, consumer behaviour, textile industry, sustainable development, brands, purchasing, decision making, generation gap, ethics, research Full text (outside link) |
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