Ključne besede: marketing, consumption, consumer behaviour, cluster analysis, collaborative consumption, eco-consciousness, prosumption, segmentation, social identity theory, subjective normsCelotno besedilo (datoteka, 1,48 MB) Gradivo ima več datotek! Več...
Ključne besede: Central and Eastern Europe, consumer society, innovations, collaborative consumption, social innovation, theory of planned behavior, CEE region, social norms, novelty seekingCelotno besedilo (datoteka, 938,01 KB) Gradivo ima več datotek! Več...
Ključne besede: organization, digitalization, digital transformation, global virtual teams, dynamic capabilities, digital capabilities, knowledge transfer, organizational adaptationCelotno besedilo (datoteka, 1,72 MB) Gradivo ima več datotek! Več...
Ključne besede: enterprises, green marketing, social responsibility, greenwashing, B2B marketing strategies, green B2B marketing, sustainability, corporate social responsibility, systematic literature reviewCelotno besedilo (datoteka, 1,43 MB) Gradivo ima več datotek! Več...
Ključne besede: international trade, marketing, literature review, international dynamic marketing capabilities, international marketing capabilities, dynamic capabilities, international marketing, systematic literature reviewCelotno besedilo (datoteka, 1,37 MB) Gradivo ima več datotek! Več...