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64. Zvestoba slovenskih kupcev avtomobilskim blagovnim znamkamRok Berčan, 2017, master's thesis Keywords: Slovenija, avtomobili, nakup, odločanje, vedenje potrošnikov, blagovne znamke, zadovoljstvo, lojalnost, raziskave, analiza Full text (outside link) |
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67. International entrepreneurial orientation and the intention to internationalizeMitja Ruzzier, Evan J. Douglas, Maja Konečnik Ruzzier, Jana Hojnik, 2020, original scientific article Keywords: international entrepreneurship, entrepreneurial intention, entrepreneurial orientation, internationalization, attitude to sustainability Full text (file, 483,76 KB) This document has more files! More... |
68. Investigating the impact of television advertising and eWOM on brand equity creationMaja Konečnik Ruzzier, Nuša Petek, 2022, original scientific article Keywords: enterprise, marketing, communications, brands, marketinška komunikacija, televizijsko oglašavanje, eWOM, tržišna vrijednost marke temeljena na potrošačima (CBBE) Full text (file, 238,38 KB) This document has more files! More... |
69. Odnos med prodajnim osebjem in blagovno znamkoKsenija Avguštin, 2018, master's thesis Keywords: trženje, poslovno komuniciranje, prodaja, direktno trženje, blagovne znamke, Lisca, konkurenca, kadri, vodenje Full text (outside link) |
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