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11. The influence of social network content on the purchase decisions of social media users Mihaela Gjorcheva, 2023, magistrsko delo Ključne besede: social networks, consumer behaviour, decision making, purchase, research, analysis |
12. Exploring social media influencers' moral dilemmas through role theory Nina Grgurić Čop, Barbara Culiberg, Ivana First Komen, 2024, izvirni znanstveni članek Ključne besede: marketing, management, consumer behaviour, social media, influencers, influencer marketing, role theory, moral dilemma, role conflict, influencer morality |
13. The development of 360-degree digital marketing strategy and its key touchpoints Tjaša Zver Siječić, 2023, magistrsko delo Ključne besede: marketing, marketing strategy, electronic marketing, advertising, consumer behaviour, brands, social networks, case study |