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12. An assessment of business opportunities for a software development in the m-Health fieldBrent LaRue, Marko Nikolovski, 2014, magistrsko delo Ključne besede: trženje, tržne raziskave, tržna analiza, zdravstvo, elektronsko poslovanje, mobilna telefonija, software, aplikacija, proizvodi, konkurenca, marketing, market research, market analysis, health services, electronic commerce, mobile telephony, software, application, products, competition Celotno besedilo (povezava drugam) |
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14. Primerjava učinkovitosti klasičnega in tehnološko podprtega poslovnega komuniciranjaPeter Podhostnik, 2014, magistrsko delo Ključne besede: communications, business communication, information technology, meetings, pogajanja, Internet, electronic marketing, research, analysis Celotno besedilo (povezava drugam) |
15. Dyadic perspective on marketing accountability and customer perceived value in business relationshipsMaja Arslanagić-Kalajdžić, 2015, doktorska disertacija Ključne besede: marketing, responsibility, value, consumer, enterprises, customer relationship, economic relations, research, models, analysis Celotno besedilo (povezava drugam) |
16. Perception and importance of authenticity among the subgroup of Chinese generation YLuka Maslač, 2014, magistrsko delo Ključne besede: Kitajska, turizem, demografija, mladina, kultura, trženje, raziskave, analiza, China, tourism, demography, youth, culture, marketing, research, analysis Celotno besedilo (povezava drugam) |
17. The impact of guerrilla vs. traditional marketing communication on consumer attitudesAna Jankovska, 2015, magistrsko delo Ključne besede: trženje, poslovno komuniciranje, oglaševanje, oglas, tipi, vedenje potrošnikov, raziskave, komparacije, marketing, business communication, advertising, advertisement, types, consumer behaviour, research, comparisons Celotno besedilo (povezava drugam) |
18. Consumer ethnocentrism and its effects on the French buying behaviourEva Frančič, 2015, magistrsko delo Ključne besede: Francija, trženje, etnocentrizem, medkulturno delovanje, vedenje potrošnikov, research, analiza, France, marketing, ethnocentrism, cross-cultural activities, consumer behaviour, raziskave, analysis Celotno besedilo (povezava drugam) |
19. The perception of sustainability among top brandsDarja Tomaščin, 2016, magistrsko delo Ključne besede: Apple, Google, Coca-Cola, IBM, Microsoft, marketing, trademarks, valuation, yield, research, analysis, consumer, comparisons Celotno besedilo (povezava drugam) |
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