Ključne besede: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerismCelotno besedilo (datoteka, 781,22 KB) Gradivo ima več datotek! Več...
Ključne besede: greenwashing perception, green word of mouth, greeen marketing, purchase intentionCelotno besedilo (datoteka, 1,33 MB)
Ključne besede: enterprises, green marketing, social responsibility, greenwashing, B2B marketing strategies, green B2B marketing, sustainability, corporate social responsibility, systematic literature reviewCelotno besedilo (datoteka, 1,43 MB) Gradivo ima več datotek! Več...