51. From words to deedsSimona Stojanova, Mila Zečević, Barbara Culiberg, 2023, izvirni znanstveni članek Ključne besede: consumer, consumer behaviour, ecology, environmental concern, environmental buying behavior, consumer environmental knowledge, perceived consumer effectiveness, perceived personal relevance, mediation Celotno besedilo (datoteka, 597,29 KB) Gradivo ima več datotek! Več... |
52. The bond between country and brand stereotypesAdamantios Diamantopoulos, Ilona Szőcs, Arnd Florack, Živa Kolbl, Martin Egger, 2021, izvirni znanstveni članek Ključne besede: marketing, brands, consumer behaviour, research, country stereotypes, brand stereotypes, stereotype content transfer Celotno besedilo (datoteka, 771,89 KB) Gradivo ima več datotek! Več... |
53. Supply chain risk of obsolescence at simultaneous robust perturbationsFrancisco Campuzano Bolarín, Fulgencio Marín-García, José Andrés Moreno-Nicolás, Marija Bogataj, David Bogataj, 2019, izvirni znanstveni članek Ključne besede: ecology, marketing, consumer behaviour, risk management, obsolescence, supply chain financing (SCF), perturbed delays, network simulation model, net present value, sustainable supply chain Celotno besedilo (datoteka, 2,30 MB) Gradivo ima več datotek! Več... |
54. Transition towards sustainabilityJana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier, 2019, izvirni znanstveni članek Ključne besede: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerism Celotno besedilo (datoteka, 781,22 KB) Gradivo ima več datotek! Več... |
55. How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brandsPetar Gidaković, Vesna Žabkar, 2021, izvirni znanstveni članek Ključne besede: marketing, services, brands, trust, consumer behaviour, occupational stereotypes, service industry stereotypes, consumer trust, consumer loyalty, frontline employees, service brands, satisfaction Celotno besedilo (datoteka, 563,27 KB) Gradivo ima več datotek! Več... |
56. The interplay of brand, brand origin and brand user stereotypes in forming value perceptionsPetar Gidaković, Ilona Szőcs, Adamantios Diamantopoulos, Arnd Florack, Martin Egger, Vesna Žabkar, 2021, izvirni znanstveni članek Ključne besede: marketing, brands, image, consumer behaviour Celotno besedilo (datoteka, 1,11 MB) Gradivo ima več datotek! Več... |
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59. The process of rebranding as a tool for altering consumer’s brand perceptionKatarina Kern Pirnat, 2021, magistrsko delo Ključne besede: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis Celotno besedilo (povezava drugam) |
60. Decision-making techniques of the consumer behaviour optimisation of the product own priceIvan Marc, Janez Kušar, Tomaž Berlec, 2022, izvirni znanstveni članek Ključne besede: decision-making techniques, Industry 4.0, manufacturing symmetry, consumer purchasing behaviour, average cost of product, optimisation Celotno besedilo (datoteka, 2,73 MB) Gradivo ima več datotek! Več... |