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62. The formation of consumers' warmth and competence impressions of corporate brandsPetar Gidaković, Vesna Žabkar, 2022, izvirni znanstveni članek Ključne besede: corporations, brands, consumer behaviour, consumer trust, corporate associations, corporate branding, impression management, warmth and competence Celotno besedilo (datoteka, 466,11 KB) Gradivo ima več datotek! Več... |
63. Segmentation of collaborative consumption consumersAgnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2022, izvirni znanstveni članek Ključne besede: marketing, consumption, consumer behaviour, cluster analysis, collaborative consumption, eco-consciousness, prosumption, segmentation, social identity theory, subjective norms Celotno besedilo (datoteka, 1,48 MB) Gradivo ima več datotek! Več... |
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66. Development of marketing strategy for a new premium skincare brand in SloveniaMaša Korošec, 2021, magistrsko delo Ključne besede: marketing, cosmetics, marketing strategy, products, decision making, consumer behaviour, positioning, research, analysis Celotno besedilo (povezava drugam) |
67. Factors underlying wine purchases of Taiwanese millennialsAndreja Saša Osterc, 2022, magistrsko delo Ključne besede: Taiwan, wine-business, market, international trade, retail trade, consumer behaviour, purchasing, decision making, research Celotno besedilo (povezava drugam) |
68. The effect of subjective well-being on consumption behaviorMiha Dominko, Miroslav Verbič, 2022, izvirni znanstveni članek Ključne besede: marketing, consumer, consumer behaviour, subjective well-being, happiness, consumption, economic behavior Celotno besedilo (datoteka, 2,73 MB) Gradivo ima več datotek! Več... |
69. Consumer-based brand equityMaja Konečnik Ruzzier, Nuša Petek, Mojca Bavdaž, 2022, izvirni znanstveni članek Ključne besede: marketing, brands, consumer behaviour, consumer-based brand equity, brand management, brand relationship, brand
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70. Consumer confusion caused by nutrition apps in product healthiness evaluationMila Zečević, Petar Gidaković, Vesna Žabkar, Mateja Kos Koklič, 2022, izvirni znanstveni članek Ključne besede: marketing, nutrition, consumer behaviour, consumer confusion, perceived healthiness, attitude certainty, inconsistent information, nutrition apps Celotno besedilo (datoteka, 801,88 KB) Gradivo ima več datotek! Več... |