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348. The role of marketing in building the resilience of local governments to crisesEna Radončić, 2021, magistrsko delo Ključne besede: Bosnia and Herzegovina, local governemnt, communities, Sarajevo, marketing, crises, pandemic, Covid-19, research, analysis Celotno besedilo (povezava drugam) |
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350. The process of rebranding as a tool for altering consumer’s brand perceptionKatarina Kern Pirnat, 2021, magistrsko delo Ključne besede: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis Celotno besedilo (povezava drugam) |