|
|
|
2014. How to develop organizational forms for a successful digital transformation?Jure Erjavec, Mojca Indihar Štemberger, Jurij Jaklič, 2023, izvirni znanstveni članek Ključne besede: digital transformation, organizational form, digital transformation actions, influence factors, dynamic capabilities, case study
Celotno besedilo (datoteka, 847,39 KB) Gradivo ima več datotek! Več... |
2015. Opportunities and challenges of leveraging big data in smart tourism destinationsElla Pommeranz, 2022, magistrsko delo Ključne besede: tourism, destination, information technology, data, decision making, forecasting, research, analysis, case study
Celotno besedilo (povezava drugam) |
2016. An analysis of the role of branding in a non-profit organizationKris Čuček Meršol, 2023, magistrsko delo Ključne besede: marketing, non-profit organizations, brands, development, marketing strategy, competitivity, case study, culture, art
Celotno besedilo (povezava drugam) |
2017. The development of 360-degree digital marketing strategy and its key touchpointsTjaša Zver Siječić, 2023, magistrsko delo Ključne besede: marketing, marketing strategy, electronic marketing, advertising, consumer behaviour, brands, social networks, case study
Celotno besedilo (datoteka, 3,40 MB) |
