31. Psychological contract breach and opportunism in the sharing economyBarbara Culiberg, Ibrahim Abosag, Barbara Čater, 2023, original scientific article Keywords: marketing, sharing economy, online shopping, trust, airbnb, providers, psychological contract breach, opportunism, structural equation modelling
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33. A typology of user misbehaviours in the sharing economy contextMaja Golf-Papež, Barbara Culiberg, 2023, original scientific article Keywords: marketing, sharing economy, consumer behaviours, user misbehaviours, consumer misbehaviours, collaborative consumption, Airbnb, Uber, online archival data
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34. Exploring social media influencers' moral dilemmas through role theoryNina Grgurić Čop, Barbara Culiberg, Ivana First Komen, 2024, original scientific article Keywords: marketing, management, consumer behaviour, social media, influencers, influencer marketing, role theory, moral dilemma, role conflict, influencer morality
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37. Analiza odnosa kupcev do kartice zvestobe v knjigarnah OgnjiščeKatja Klobasa, 2023, undergraduate thesis Keywords: trženje, odnosi s strankami, zadovoljstvo, lojalnost, primeri, založništvo, raziskave, analiza
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