411. Consumer attitudes regarding meat consumptionMaruša Gostiša, 2023, master's thesis Keywords: marketing, consumer behaviour, food industry, nutrition, purchasing, decision making, research, analysis
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412. Consumer-brand relationship in direct-to-consumer business modelPetja Oplotnik, 2023, master's thesis Keywords: marketing, direct marketing, brands, consumer, business model, business communication, research, analysis
Full text (file, 1,52 MB) |
413. The importance of corporate culture for managing cross-cultural teams in MNCsDženeta Ohran, 2023, master's thesis Keywords: multinational companies, corporate culture, cross-cultural activities, management, leadership, teamwork, research, analysis
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414. Entrance of generation Z to the labour market as a new challenge for companiesŽiga Mathias Metelko, 2023, master's thesis Keywords: labour market, employment, youth, generation gap, diversity, inclusion, employers, research, analysis
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415. Financial literacy and investment culture among Slovenian studentsKrištof Kuzman, Taja Novak Levstek, 2023, master's thesis Keywords: finance, literacy, investments, savings, assets, households, students, research, analysis
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416. A comparison of attitudes towards plant based meat substitutes between generation X and generation Z in SloveniaVeno Čahuk, 2024, master's thesis Keywords: Slovenia, nutrition, food industry, consumer behaviour, decision making, age, youth, generation gap, research, analysis
Full text (file, 1,39 MB) |
417. The impact of a brand on impulse buyingKatarina Švigelj, 2024, master's thesis Keywords: marketing, consumer behaviour, purchasing, planning, decision making, brands, research, analysis
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