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331. Confronting economic and non-economic arguments for and against the reform of the European competition policy
Tanja Lukan, 2021, master's thesis

Keywords: EU, market, marketing, competition, politics, history, monopolies, efficiency, economic aspect, analysis
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332. The bond between country and brand stereotypes
Adamantios Diamantopoulos, Ilona Szőcs, Arnd Florack, Živa Kolbl, Martin Egger, 2021, original scientific article

Keywords: marketing, brands, consumer behaviour, research, country stereotypes, brand stereotypes, stereotype content transfer
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333. Vlogs der YouTube-Influencer: Neue Formen des Marketings im digitalen Zeitalter
Sara Tomažič, 2021, bachelor thesis/paper

Keywords: Deutsche Sprache im Gebrauch, Textlinguistik und Multimodalität, YouTube-Vlogs, Life Style-Influencer, Marketing im digitalen Zeitalter
Full text (file, 685,52 KB)

334. When do non-food brands matter to children?
Iva Starc, Barbara Čater, 2020, original scientific article

Keywords: marketing, tourism, consumer, children, brands, non-food products, brand perception, brand attitudes
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335. Residents' attitudes towards overtourism from the perspective of tourism impacts and cooperation—the case of Ljubljana
Kir Kuščer, Tanja Mihalič, 2019, original scientific article

Keywords: tourism, marketing, strategy, sustainable tourism, responsible tourism, overtourism, antitourism, tourism impacts, overcrowding, cooperation
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336. Developing consumer-based brand equity via social media
Jaka Širok, 2021, master's thesis

Keywords: marketing, brands, image, values, social networks, success, research, analysis
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337. Supply chain risk of obsolescence at simultaneous robust perturbations
Francisco Campuzano Bolarín, Fulgencio Marín-García, José Andrés Moreno-Nicolás, Marija Bogataj, David Bogataj, 2019, original scientific article

Keywords: ecology, marketing, consumer behaviour, risk management, obsolescence, supply chain financing (SCF), perturbed delays, network simulation model, net present value, sustainable supply chain
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338. Transition towards sustainability
Jana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier, 2019, original scientific article

Keywords: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerism
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339. An analysis of the customer relationship management implementation in a human resources company with suggestions for improvement
Matej Bruketa, 2021, master's thesis

Keywords: marketing, customer relationship, business process, models, cases, enterprises, human resource management, improvements
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340. The role of online and offline channels in delivering omnichannel customer experience
Bruna Ignac, 2021, master's thesis

Keywords: marketing, informatics, information technology, choice, satisfaction, research, analysis
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