301. Social media as a tool for public institutions' marketing enhancementNadija Hadžijamaković, 2019, master's thesis Keywords: public enterprise, marketing, electronic marketing, media, social networks, case study, communities, Sarajevo, Bosnia and Herzegovina Full text (outside link) |
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304. A comparison of marketing practices in social media of Slovenian and Japanese companiesNobuhiko Haraguchi, Uroš Skulj, 2020, master's thesis Keywords: Slovenia, Japan, marketing, electronic marketing, business communication, social networks, industries, cases, case study, international comparisons Full text (outside link) |
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306. Generation Y's engagement in sustainable fashion consumption in SlovenijaKatja Kobilšek, 2020, master's thesis Keywords: marketing, consumer behaviour, textile industry, sustainable development, brands, purchasing, decision making, generation gap, ethics, research Full text (outside link) |
307. Attitudes of Slovenian consumers towards green cosmeticsEma Perhavec, 2020, master's thesis Keywords: marketing, consumerism, consumer behaviour, purchasing, decision making, cosmetics, ecology, research, analysis Full text (outside link) |
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309. Millennials' attitudes towards Instagram advertisementsBarbara Pikl, 2020, master's thesis Keywords: marketing, advertising, advertisement, media, social networks, Instagram, youth, research, analysis Full text (outside link) |
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