71. A comparison of perceptions about the global brands on the basis of ethnocentrism in India and SloveniaManodnya Malekar, 2022, master's thesis Keywords: Slovenia, India, marketing, brands, McDonalds, L'Oreal, ethnocentrism, research, analysis Full text (outside link) |
72. The impact of inflation on consumer behavior of millennialsRok Križaj, 2022, master's thesis Keywords: marketing, purchasing, decision making, consumer behaviour, inflation, youth, generation gap, research, analysis Full text (outside link) |
73. Impact of social media engagement and email communication exposure on the online subscription services customerMatej Kovač, 2022, doctoral dissertation Keywords: marketing, social networks, consumer, business communications, brands, relationship marketing, loyalty, models, research, analysis Full text (outside link) |
|
|
|
|
|
79. The use of webinars as a part of an effective sales funnelMarina Kholina, 2023, master's thesis Keywords: marketing, marketing strategy, sales promotion, business communication, research, interviews, analysis Full text (file, 8,24 MB) |
80. Consumer attitudes regarding meat consumptionMaruša Gostiša, 2023, master's thesis Keywords: marketing, consumer behaviour, food industry, nutrition, purchasing, decision making, research, analysis Full text (file, 2,59 MB) |