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62. The role of marketing in building the resilience of local governments to crisesEna Radončić, 2021, master's thesis Keywords: Bosnia and Herzegovina, local governemnt, communities, Sarajevo, marketing, crises, pandemic, Covid-19, research, analysis Full text (outside link) |
63. The process of rebranding as a tool for altering consumer’s brand perceptionKatarina Kern Pirnat, 2021, master's thesis Keywords: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis Full text (outside link) |
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66. Development of marketing strategy for a new premium skincare brand in SloveniaMaša Korošec, 2021, master's thesis Keywords: marketing, cosmetics, marketing strategy, products, decision making, consumer behaviour, positioning, research, analysis Full text (outside link) |
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68. Online impulse buying during the COVID-19 pandemicEva Ogorevc, 2022, master's thesis Keywords: marketing, consumer behaviour, purchasing, decision making, online shopping, pandemic, Covid-19, research, analysis Full text (outside link) |
69. Consumption of dietary supplements and trust in information sources with regard to the COVID-19 pandemicMaria-Paula Tomac, 2022, master's thesis Keywords: marketing, consumer behaviour, purchasing, decision making, health, research, analysis, pandemic, Covid-19 Full text (outside link) |
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