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271. Antecedents of environmentally and socially responsible sustainable consumer behavior
Vesna Žabkar, Maja Hosta, original scientific article

Keywords: marketing, consumer behaviour, sustainable development
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272. Environmentally and socially responsible marketing strategies from managerial and consumer's side
Maja Hosta, 2019, doctoral dissertation

Keywords: marketing, marketing strategy, sustainable development, social responsibility, consumer behaviour, consumer psychology, behavioural sciences, planning, theory
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273. Strateški učinek vhodnega digitalnega marketinškega komuniciranja
Manca Karlovšek, 2020, undergraduate thesis

Keywords: vhodni marketing, digitalni marketing, digitalno marketinško komuniciranje, digitalni kanali, optimizacija organskega iskanja, marketing elektronske pošte.
Full text (file, 1,20 MB)

274. Učinki javnih družbeno odgovornih komunikacijskih kampanj na ljudi: ali bi kampanja "Vsi drugačni – vsi enakopravni" lahko delovala tudi med migracijsko in begunsko krizo 2015?
Liza Brglez, 2020, bachelor thesis/paper

Keywords: Migracije, javne družbeno odgovorne komunikacijske kampanje, socialni marketing, učinki, Vsi drugačni – vsi enakopravni
Full text (file, 1,51 MB)

275. Marketing makedonske pravoslavne cerkve
Nastasja Kraljevska, 2020, undergraduate thesis

Keywords: pravoslavno krščanstvo, religija, S. Makedonija, marketing, mediji
Full text (file, 2,25 MB)

276. Gender dimension of brand personality
Marijana Livk, 2018, master's thesis

Keywords: marketing, brands, consumer, personality, sex, satisfaction, loyalty, research, analysis
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277. An assortment planning process analysis
Igor Jončevski, Uroš Jarc, 2019, master's thesis

Keywords: informatics, marketing, sales, shops, consumer behaviour, supply chain, cases
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278. Sensory branding and its impact on consumer brand identification and brand loyalty
Angela Protikj, 2019, master's thesis

Keywords: marketing, brands, coffee, Starbucks, consumer behaviour, loyalty, analysis
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279. Zgodnji opozorilni sistem za študente in njegova vpeljava v kontekst visokošolskega izobraževanja
Tjaša Skubic, 2019, master's thesis

Keywords: Slovenija, visoko šolstvo, univerze, Univerza v Ljubljani, Ekonomska fakulteta, študenti, trženje, marketing povezav, raziskave, analiza
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280. The relationship marketing as a retention tool in commercial banks
Ivana Spirovska, 2019, master's thesis

Keywords: Macedonia, banking, financial institutions, commercial banks, marketing, relationship marketing, research, analysis
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