231. The role of socio-psychological factors in consumer ethnocentrism in UkraineElina Komlanc, 2017, master's thesis Keywords: marketing, cross-cultural activities, ethnocentrism, psychology, sociological aspect, consumer behaviour, society, research, data, analysis, Ukraina Full text (outside link) |
232. Understanding China's modern urban consumersMaja Hvalica, 2017, master's thesis Keywords: China, marketing, consumer behaviour, purchasing, decision making, culture, changes, personality, research, analysis Full text (outside link) |
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234. Consumer ethnocentrism, affinity, animosity and disidentification, and their effects on the purchase behavior of Brazilian consumersSeverin Stepan, 2017, master's thesis Keywords: Brazil, marketing, cross-cultural activities, ethnocentrism, consumer behaviour, purchasing, decision making, research, analysis Full text (outside link) |
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