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1. Vlogs der YouTube-Influencer: Neue Formen des Marketings im digitalen Zeitalter Sara Tomažič, 2021, bachelor thesis/paper Keywords: Deutsche Sprache im Gebrauch, Textlinguistik und Multimodalität, YouTube-Vlogs, Life Style-Influencer, Marketing im digitalen Zeitalter |
2. Exploring social media influencers' moral dilemmas through role theory Nina Grgurić Čop, Barbara Culiberg, Ivana First Komen, 2024, original scientific article Keywords: marketing, management, consumer behaviour, social media, influencers, influencer marketing, role theory, moral dilemma, role conflict, influencer morality |