Keywords: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerismFull text (file, 781,22 KB) This document has more files! More...
Keywords: greenwashing perception, green word of mouth, greeen marketing, purchase intentionFull text (file, 1,33 MB)
Keywords: enterprises, green marketing, social responsibility, greenwashing, B2B marketing strategies, green B2B marketing, sustainability, corporate social responsibility, systematic literature reviewFull text (file, 1,43 MB) This document has more files! More...