1. Relationship marketingJohn Egan, 2001, higher education textbook Keywords: kupci, trženje, tržna analiza, potrošnik, marketing, tržne raziskave, marketing, market analysis, market relations, buyers, consumer, loyalty, marketing research Full text (outside link) |
2. Gender dimension of brand personalityMarijana Livk, 2018, master's thesis Keywords: marketing, brands, consumer, personality, sex, satisfaction, loyalty, research, analysis Full text (outside link) |
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5. How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brandsPetar Gidaković, Vesna Žabkar, 2021, original scientific article Keywords: marketing, services, brands, trust, consumer behaviour, occupational stereotypes, service industry stereotypes, consumer trust, consumer loyalty, frontline employees, service brands, satisfaction Full text (file, 563,27 KB) This document has more files! More... |
6. Consumer-based brand equityMaja Konečnik Ruzzier, Nuša Petek, Mojca Bavdaž, 2022, original scientific article Keywords: marketing, brands, consumer behaviour, consumer-based brand equity, brand management, brand relationship, brand
loyalty, brand awareness, brand image, perceived quality Full text (file, 473,50 KB) This document has more files! More... |
7. Impact of social media engagement and email communication exposure on the online subscription services customerMatej Kovač, 2022, doctoral dissertation Keywords: marketing, social networks, consumer, business communications, brands, relationship marketing, loyalty, models, research, analysis Full text (outside link) |