51. From words to deedsSimona Stojanova, Mila Zečević, Barbara Culiberg, 2023, original scientific article Keywords: consumer, consumer behaviour, ecology, environmental concern, environmental buying behavior, consumer environmental knowledge, perceived consumer effectiveness, perceived personal relevance, mediation Full text (file, 597,29 KB) This document has more files! More... |
52. The bond between country and brand stereotypesAdamantios Diamantopoulos, Ilona Szőcs, Arnd Florack, Živa Kolbl, Martin Egger, 2021, original scientific article Keywords: marketing, brands, consumer behaviour, research, country stereotypes, brand stereotypes, stereotype content transfer Full text (file, 771,89 KB) This document has more files! More... |
53. Supply chain risk of obsolescence at simultaneous robust perturbationsFrancisco Campuzano Bolarín, Fulgencio Marín-García, José Andrés Moreno-Nicolás, Marija Bogataj, David Bogataj, 2019, original scientific article Keywords: ecology, marketing, consumer behaviour, risk management, obsolescence, supply chain financing (SCF), perturbed delays, network simulation model, net present value, sustainable supply chain Full text (file, 2,30 MB) This document has more files! More... |
54. Transition towards sustainabilityJana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier, 2019, original scientific article Keywords: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerism Full text (file, 781,22 KB) This document has more files! More... |
55. How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brandsPetar Gidaković, Vesna Žabkar, 2021, original scientific article Keywords: marketing, services, brands, trust, consumer behaviour, occupational stereotypes, service industry stereotypes, consumer trust, consumer loyalty, frontline employees, service brands, satisfaction Full text (file, 563,27 KB) This document has more files! More... |
56. The interplay of brand, brand origin and brand user stereotypes in forming value perceptionsPetar Gidaković, Ilona Szőcs, Adamantios Diamantopoulos, Arnd Florack, Martin Egger, Vesna Žabkar, 2021, original scientific article Keywords: marketing, brands, image, consumer behaviour Full text (file, 1,11 MB) This document has more files! More... |
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59. The process of rebranding as a tool for altering consumer’s brand perceptionKatarina Kern Pirnat, 2021, master's thesis Keywords: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis Full text (outside link) |
60. Decision-making techniques of the consumer behaviour optimisation of the product own priceIvan Marc, Janez Kušar, Tomaž Berlec, 2022, original scientific article Keywords: decision-making techniques, Industry 4.0, manufacturing symmetry, consumer purchasing behaviour, average cost of product, optimisation Full text (file, 2,73 MB) This document has more files! More... |