1. The advertising business1999, proceedings Keywords: oglaševanje, reklama, agencije, poslovanje, ZDA, zakonodaja, množični mediji, mediji, komuniciranje, etika, strokovnjaki, prodaja, promocija, advertising, agencies, business, USA, legislation, mass media, medium, mass communication, ethics, executives, sales promotion Full text (outside link) |
2. Marketing theory2000, higher education textbook Keywords: trženje, teorija, filozofija, strategija trženja, ekonomičnost, gospodarnost, potrošnik, psihologija potrošnika, vedenje, kultura, trg, segmentacija, pozicioniranje, komuniciranje, storitve, neprofitne organizacije, poslovna etika, marketinški splet, zgodovinski pregledi, postmodernizem, prihodnost, predvidevanje, učbeniki, zborniki, marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works Full text (outside link) |
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4. An analysis of ethics in marketing tobacco productsMila Zečević, 2017, master's thesis Keywords: marketing, ethics, business ethics, tobacco industry, social responsibility, advertising, youth, children, research Full text (outside link) |
5. The role of corporate social responsibility (CSR) in organizational trust and job satisfaction in public sector companiesAmra Nišić, 2017, master's thesis Keywords: Bosnia and Herzegovina, telecommunications, enterprises, social responsibility, ethics, business morality, measurements, research, analysis Full text (outside link) |
6. An analysis of innovation and disruptive business models based on financial technologyAmer Pirija, 2020, master's thesis Keywords: informatics, information technology, business process, innovations, finance, artificial intelligence, blockchain technology, fintech, business ethics Full text (outside link) |
7. An analysis of the benefits of corporate social responsibility in the pharmaceutical industryMirlinda Havolli, 2022, master's thesis Keywords: pharmaceutical industry, social responsibility, business ethics, reports, intelectual property, costs, value, analysis, cases, Covid-19 Full text (outside link) |
8. Ethics education in accounting and factors affecting moral judgmentTamara Poje, 2022, doctoral dissertation Keywords: accounting, ethics, business ethics, education, evaluation, philosophy, values, research, analysis Full text (outside link) |