1. The implementation of environmental sustainability strategies in the pharmaceutical industryYuliia Kononenko, 2021, magistrsko delo Ključne besede: pharmaceutical industry, industrial enterprises, Krka, environment, sustainable development, strategy, cases, international comparisons, Chiesi, Novo Nordisk Celotno besedilo (povezava drugam) |
2. Co-creating a smart tourism local service system in rural areasEnrico Maria Di Flora, 2021, magistrsko delo Ključne besede: Italy, tourism, tourist geography, country side, urbanization, information technology, application, improvements, cases Celotno besedilo (povezava drugam) |
3. Vloga in pomen komuniciranja v času združitev in prevzemovAna Marija Bajec, 2013, magistrsko delo Ključne besede: enterprises, company takeovers, mergers, communications, business communication, public relations, personnel, cases, Droga Kolinska, Pivovarna Laško Celotno besedilo (povezava drugam) |
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6. Using ZMET method for deciphering the meaning of cooking for consumersAndrej Siljanoski, 2016, magistrsko delo Ključne besede: marketing, consumer behaviour, purchasing, decision making, research, methods, qualitative analysis, cases, catering Celotno besedilo (povezava drugam) |
7. The negative aspects of flowDarija Aleksić, 2016, doktorska disertacija Ključne besede: human resource management, personnel, job, ethics, criteria, labour efficiency, satisfaction, theory, cases, analysis Celotno besedilo (povezava drugam) |
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9. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole Ključne besede: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Celotno besedilo (povezava drugam) |
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