1 - 2 / 2 1 |
1. Value of corporate social responsibility for multiple stakeholders and social impact - relationship marketing perspective Gregor Pfajfar, Aviv Shoham, Agnieszka Małecka, Maja Zalaznik, 2022, izvirni znanstveni članek Ključne besede: enterprises, marketing, stakeholders, CSR, relationship marketing, relationship quality, commitment, social impact, stakeholder theory |
2. Consumer-based brand equity Maja Konečnik Ruzzier, Nuša Petek, Mojca Bavdaž, 2022, izvirni znanstveni članek Ključne besede: marketing, brands, consumer behaviour, consumer-based brand equity, brand management, brand relationship, brand
loyalty, brand awareness, brand image, perceived quality |