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434 rezultatov
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411. Consumers' response to Search Engine Marketing
Monika Keleshovska, 2023, magistrsko delo

Ključne besede: marketing, electronic marketing, consumer behaviour, generation gap, consumer psychology, research, analysis
Celotno besedilo (povezava drugam)

412. Value creation in fashion industry through influencer marketing
Sašo Pejić, 2023, magistrsko delo

Ključne besede: marketing, textile industry, brands, value, electronic marketing, social networks, influencers
Celotno besedilo (povezava drugam)

413. Brand awareness of the Hisense brand on the Bulgarian market
Tsvetelina Ivanova Radoslavova, 2023, magistrsko delo

Ključne besede: marketing, products, brands, image, consumer behaviour, marketing strategy, cases, analysis
Celotno besedilo (povezava drugam)

414. The effect of Instagram activist accounts on promoting gender awareness among users
Lara Oberdank, 2023, magistrsko delo

Ključne besede: marketing, social networks, gender, women's question, research, analysis
Celotno besedilo (povezava drugam)

415. Exploring social media influencers' moral dilemmas through role theory
Nina Grgurić Čop, Barbara Culiberg, Ivana First Komen, 2024, izvirni znanstveni članek

Ključne besede: marketing, management, consumer behaviour, social media, influencers, influencer marketing, role theory, moral dilemma, role conflict, influencer morality
Celotno besedilo (datoteka, 435,84 KB) Gradivo ima več datotek! Več...

416. Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities
Gregor Pfajfar, Maciej Mitręga, Aviv Shoham, 2024, pregledni znanstveni članek

Ključne besede: international trade, marketing, literature review, international dynamic marketing capabilities, international marketing capabilities, dynamic capabilities, international marketing, systematic literature review
Celotno besedilo (datoteka, 1,37 MB) Gradivo ima več datotek! Več...

417. The multiple logics of market-based governance
Domen Bajde, Maja Golf-Papež, Tomaž Kolar, Barbara Culiberg, 2023, izvirni znanstveni članek

Ključne besede: marketing, social networks, sharing economy
Celotno besedilo (datoteka, 698,87 KB) Gradivo ima več datotek! Več...

418. The cultural underpinnings of platformization
Domen Bajde, Maja Golf-Papež, Barbara Culiberg, 2023, izvirni znanstveni članek

Ključne besede: marketing, social networks, sharing economy
Celotno besedilo (datoteka, 446,13 KB) Gradivo ima več datotek! Več...

419. The use of webinars as a part of an effective sales funnel
Marina Kholina, 2023, magistrsko delo

Ključne besede: marketing, marketing strategy, sales promotion, business communication, research, interviews, analysis
Celotno besedilo (datoteka, 8,24 MB)

420. The development of marketing strategy for a selected sport book on the Croatian market
Petra Krpan, 2023, magistrsko delo

Ključne besede: marketing, marketing strategy, products, competition, market, environment, cases
Celotno besedilo (datoteka, 2,30 MB)
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