401. A typology of user misbehaviours in the sharing economy contextMaja Golf-Papež, Barbara Culiberg, 2023, izvirni znanstveni članek Ključne besede: marketing, sharing economy, consumer behaviours, user misbehaviours, consumer misbehaviours, collaborative consumption, Airbnb, Uber, online archival data Celotno besedilo (datoteka, 896,80 KB) Gradivo ima več datotek! Več... |
402. The effect of greenwashing perception, green word of mouth, and green marketing on h&m purchase intentions in JakartaRasya Natasya, M. M. Ngatno, Bulan Prabawani, 2023, izvirni znanstveni članek Ključne besede: greenwashing perception, green word of mouth, greeen marketing, purchase intention Celotno besedilo (datoteka, 1,33 MB) |
403. From greenwashing to green B2B marketingAnastas Vangeli, Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2023, pregledni znanstveni članek Ključne besede: enterprises, green marketing, social responsibility, greenwashing, B2B marketing strategies, green B2B marketing, sustainability, corporate social responsibility, systematic literature review Celotno besedilo (datoteka, 1,43 MB) Gradivo ima več datotek! Več... |
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405. The development of global public goods researchNina Ponikvar, Alan Velić, Katja Zajc Kejžar, 2023, pregledni znanstveni članek Ključne besede: international trade, globalization, international marketing, consumer's protection, global public goods, global governance, international institutions, health, environment, security Celotno besedilo (datoteka, 352,63 KB) Gradivo ima več datotek! Več... |
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409. IMC in European football for tourism organizationsClara Lapoirie, 2022, magistrsko delo Ključne besede: tourism, sports, marketing, blands, sponsorship, consumer, consumer behavoiur, analysis, trends Celotno besedilo (povezava drugam) |
410. An analysis of the role of branding in a non-profit organizationKris Čuček Meršol, 2023, magistrsko delo Ključne besede: marketing, non-profit organizations, brands, development, marketing strategy, competitivity, case study, culture, art Celotno besedilo (povezava drugam) |