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382. Impact of social media engagement and email communication exposure on the online subscription services customerMatej Kovač, 2022, doktorska disertacija Ključne besede: marketing, social networks, consumer, business communications, brands, relationship marketing, loyalty, models, research, analysis Celotno besedilo (povezava drugam) |
383. International comparisons and intra-national heterogeneity of young-adult consumer characteristics in ChinaZhonghui Ding, 2022, doktorska disertacija Ključne besede: marketing, consumer, youth, generation gap, decision making, ethnocentrism, cross-cultural activities, regions, international comparisons, China Celotno besedilo (povezava drugam) |
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