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362. Development of marketing strategy for a new premium skincare brand in SloveniaMaša Korošec, 2021, magistrsko delo Ključne besede: marketing, cosmetics, marketing strategy, products, decision making, consumer behaviour, positioning, research, analysis Celotno besedilo (povezava drugam) |
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366. Consumer confusion caused by nutrition apps in product healthiness evaluationMila Zečević, Petar Gidaković, Vesna Žabkar, Mateja Kos Koklič, 2022, izvirni znanstveni članek Ključne besede: marketing, nutrition, consumer behaviour, consumer confusion, perceived healthiness, attitude certainty, inconsistent information, nutrition apps Celotno besedilo (datoteka, 801,88 KB) Gradivo ima več datotek! Več... |
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368. From car use reduction to ride-sharingBarbara Culiberg, Hichang Cho, Mateja Kos Koklič, Vesna Žabkar, 2023, izvirni znanstveni članek Ključne besede: marketing, traffic, ethics, sustainable development Celotno besedilo (datoteka, 1,01 MB) Gradivo ima več datotek! Več... |
369. The influence of brand sustainability on purchase intentionsPetar Gidaković, Mateja Kos Koklič, Mila Zečević, Vesna Žabkar, 2022, izvirni znanstveni članek Ključne besede: marketing, brands, consumer behaviour, brand sustainability, brand impressions, brand morality, brand warmth, brand competence Celotno besedilo (datoteka, 350,78 KB) Gradivo ima več datotek! Več... |
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