241. From greenwashing to green B2B marketingAnastas Vangeli, Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2023, pregledni znanstveni članek Ključne besede: enterprises, green marketing, social responsibility, greenwashing, B2B marketing strategies, green B2B marketing, sustainability, corporate social responsibility, systematic literature review Celotno besedilo (datoteka, 1,43 MB) Gradivo ima več datotek! Več... |
|
|
|
|
|
|
248. Exploring social media influencers' moral dilemmas through role theoryNina Grgurić Čop, Barbara Culiberg, Ivana First Komen, 2024, izvirni znanstveni članek Ključne besede: marketing, management, consumer behaviour, social media, influencers, influencer marketing, role theory, moral dilemma, role conflict, influencer morality Celotno besedilo (datoteka, 435,84 KB) Gradivo ima več datotek! Več... |
|
|