81. How do consumers perceive sensory attributes of apple?Pakeza Drkenda, Asmira Ćulah, Nermina Spaho, Asima Akagić, Metka Hudina, 2021, izvirni znanstveni članek Ključne besede: consumer assessment, firmness, soluble solids content, titratable acidity, overall impression Celotno besedilo (datoteka, 911,02 KB) Gradivo ima več datotek! Več... |
82. Transition towards sustainabilityJana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier, 2019, izvirni znanstveni članek Ključne besede: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerism Celotno besedilo (datoteka, 781,22 KB) Gradivo ima več datotek! Več... |
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84. How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brandsPetar Gidaković, Vesna Žabkar, 2021, izvirni znanstveni članek Ključne besede: marketing, services, brands, trust, consumer behaviour, occupational stereotypes, service industry stereotypes, consumer trust, consumer loyalty, frontline employees, service brands, satisfaction Celotno besedilo (datoteka, 563,27 KB) Gradivo ima več datotek! Več... |
85. The interplay of brand, brand origin and brand user stereotypes in forming value perceptionsPetar Gidaković, Ilona Szőcs, Adamantios Diamantopoulos, Arnd Florack, Martin Egger, Vesna Žabkar, 2021, izvirni znanstveni članek Ključne besede: marketing, brands, image, consumer behaviour Celotno besedilo (datoteka, 1,11 MB) Gradivo ima več datotek! Več... |
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88. The process of rebranding as a tool for altering consumer’s brand perceptionKatarina Kern Pirnat, 2021, magistrsko delo Ključne besede: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis Celotno besedilo (povezava drugam) |
89. Decision-making techniques of the consumer behaviour optimisation of the product own priceIvan Marc, Janez Kušar, Tomaž Berlec, 2022, izvirni znanstveni članek Ključne besede: decision-making techniques, Industry 4.0, manufacturing symmetry, consumer purchasing behaviour, average cost of product, optimisation Celotno besedilo (datoteka, 2,73 MB) Gradivo ima več datotek! Več... |
90. The role of moral foundations, anticipated guilt and personal responsibility in predicting anti-consumption for environmental reasonsBarbara Culiberg, Hichang Cho, Mateja Kos Koklič, Vesna Žabkar, 2022, izvirni znanstveni članek Ključne besede: consumption, environmental protection, consumer behaviour, moral foundations, air travel, anti-consumption, environmental activism, anticipated guilt, personal responsibility, WOM Celotno besedilo (datoteka, 872,44 KB) Gradivo ima več datotek! Več... |