21. Making brands matter to generation ZVladimira Ajduković, 2020, magistrsko delo Ključne besede: marketing, marketing strategy, marketing mix, brands, age, generation gap, social networks, research, analysis Celotno besedilo (povezava drugam) |
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23. The bond between country and brand stereotypesAdamantios Diamantopoulos, Ilona Szőcs, Arnd Florack, Živa Kolbl, Martin Egger, 2021, izvirni znanstveni članek Ključne besede: marketing, brands, consumer behaviour, research, country stereotypes, brand stereotypes, stereotype content transfer Celotno besedilo (datoteka, 771,89 KB) Gradivo ima več datotek! Več... |
24. When do non-food brands matter to children?Iva Starc, Barbara Čater, 2020, izvirni znanstveni članek Ključne besede: marketing, tourism, consumer, children, brands, non-food products, brand perception, brand attitudes Celotno besedilo (datoteka, 856,43 KB) Gradivo ima več datotek! Več... |
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28. How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brandsPetar Gidaković, Vesna Žabkar, 2021, izvirni znanstveni članek Ključne besede: marketing, services, brands, trust, consumer behaviour, occupational stereotypes, service industry stereotypes, consumer trust, consumer loyalty, frontline employees, service brands, satisfaction Celotno besedilo (datoteka, 563,27 KB) Gradivo ima več datotek! Več... |
29. The interplay of brand, brand origin and brand user stereotypes in forming value perceptionsPetar Gidaković, Ilona Szőcs, Adamantios Diamantopoulos, Arnd Florack, Martin Egger, Vesna Žabkar, 2021, izvirni znanstveni članek Ključne besede: marketing, brands, image, consumer behaviour Celotno besedilo (datoteka, 1,11 MB) Gradivo ima več datotek! Več... |
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